All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak

All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak
All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak - © Jennifer Johnson 2008

Monday, November 28, 2016

Seminar on Measuring Destination Competitiveness, Sustainability and Accessibility in Tourism


Masters research candidate Ana Rucci, from the National University of La Plata Argentina, showcased her research on accessibility in tourism at a talk for the UTS Business School, University of Technology Sydney on 17 November 2016. Ana's research aims to develop a uniform methodology that could measure accessibility in tourism as a competitiveness factor across different countries.
Destination competitiveness and sustainability (Ritchie and Crouch, 2003) is a robust framework used by academics and industry to identify competitive advantage by nation states. In 2016 the World Tourism Organization recognised the growing importance of accessible tourism as a commitment to their charter on universally accessible tourism products and services, however, what constitutes accessibility for destinations remains largely unexplored.

Case studies from Argentina and Brazil were a particular focus point in the preliminary findings Ana presented, as the recent FIFA World Cup and Olympic and Paralympic Games boosted tourism in the area while incorporating issues involving accessibility for the host nation and cities. By contrasting these examples in relationship to findings from Australia and New Zealand, Ana's research builds on an examination of overarching tourism destination competitiveness from a disability and accessibility perspective.
Photo 1: Ana Rucci & Prof Simon .Darcy at the UTS Business School

Ana's presentation was part of a larger research project that Ana, Dr Natalia Porto (also from the National University of La Plata Argentina), and Professor Simon Darcy from UTS Business School are undertaking on global accessible tourism metrics and policy.

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