In a slight divergence from accessible tourism research,
this article creates a series of links to commentary on the London 2012
Olympic and Paralympic Games. It was certainly a fascinating period for
disability, access and accessible tourism brought about by a major sport event.
The interdependent and overlapping nature of the areas that we work mean
that there are always opportunities for cross promoting equity, diversity and
sustainability. While I enjoyed the spectacle, I was actively involved in
writing a series of articles about alternative perspectives on the games
themselves, sport participation for people with disability, equity in the
Paralympic games and what I titled the dark side of the Paralympics (cheating).
While from a distance the elite athletes were incredibly well
taken care of, broke a myriad of world records and were watched by a sell-out
crowds, there was still a number of serious issues of discrimination from the
perspective of spectators. The most noted of these were issues that involved
segregated seating policies, segregated ticket booking policies and the
inability to seat a man and his guide dog in a premium seat location - articles
and links below.
- Paralympics rules 'make disabled feel nonhuman': here after wheelchair user parents are told they cannot sit with families at event
- Paralympic tickets rip-off: wheelchair users forced to call high cost phone line as able-bodied can simply buy online
- Games jobsworth bars ex-minister Blunkett from Paralympic opening ceremony because of his guide dog
The only good thing about the guide dog incident was that the authorities were just as discriminatory towards VIPs as they work towards the general
public as the person involved was an ex-member of the British Parliament! How could these basic considerations in the service blueprint that was a case of foreseeable customer service failure happen at
the games that did everything else so well?
On an accessible tourism front there were some good news
stories about some very accessible experiences for those people lucky enough to
make it to the games were a local Londoner and Paralympic games swimming
medallist Andy Gilbert offers his favourite accessible places to visit.
Figure 1: London 2012 Olympic and Paralympic Evaluation Framework (UK Department of Sport, Media and Culture, 2009) |
Now the challenge for London is to live up to the hype of
legacy planning. Hopefully accessible tourism will be one of the legacy
outcomes from the games. However, this won't just eventuate and requires
strategic planning and resourcing. London has become the first Olympic and
Paralympic games to extensively plan for impacts and legacy evaluation through
an extensive framework shown in Figure 1 (UK Department
for Culture Media and Sport, 2009). Unlike the Sydney 2000
Olympic and Paralympic Games, which only started to plan for legacy some years
after the games had finished (Cashman, 2006; Cashman & Darcy, 2008; Darcy & Appleby, 2011), only time will tell as to
what the legacy of the London 2012 Olympic and Paralympic Games will be and how
well it is evaluated.
References
Cashman, R. (2006). The bitter-sweet
awakening: the legacy of the Sydney 2000 Olympic Games: Walla Walla Press
in conjunction with the Australian Centre for Olympic Studies, University of
Technology, Sydney.
Cashman, R., &
Darcy, S. (Eds.). (2008). Benchmark
Games: The Sydney 2000 Paralympic Games. Petersham, NSW Australia: Walla
Walla Press in conjunction with the Australian Centre for Olympic Studies.
Darcy, S., & Appleby, L. (2011). Sydney 2000: Moving from Post-Hoc Legacy to Strategic Vision and Operational Partnership. In D. Legg & K. Gilbert (Eds.), Paralympic Legacies (pp. 75-98). Champaign, IL USA: Common Ground Publishing LLC.
Darcy, S., & Appleby, L. (2011). Sydney 2000: Moving from Post-Hoc Legacy to Strategic Vision and Operational Partnership. In D. Legg & K. Gilbert (Eds.), Paralympic Legacies (pp. 75-98). Champaign, IL USA: Common Ground Publishing LLC.
UK Department for
Culture Media and Sport. (2009). London 2012 Olympic and Paralympic Games
Impacts and Legacy Evaluation Framework: Final Report Retrieved from http://www.gamesmonitor.org.uk/files/DCMS_Olympic_Evaluation_final_report.pdf