All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak

All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak
All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak - © Jennifer Johnson 2008
Showing posts with label hospitality. Show all posts
Showing posts with label hospitality. Show all posts

Sunday, July 7, 2019

Marketing-Based Research Which Examines the Co-creation Experiences of Customers with Disability with the Hotel Industry

Co-creation of customer experiences has become a major area of research within market. The hotel industry is based on hotel managers fostering hospitality experiences that customers want. This research suggests that hotel managers orient their focus more toward the general market than the PwD segment. With this apparent omission of the group, a proactive engagement by people with disability and disability advocacy groups in fostering authentic understandings between hotel managers and customers with disabilities. Yet the research shows that customers with disability are not fully aware of the important role they can play in value co-creation of hotel products and experiences.

Copyright © 2014 Elsevier B.V. All rights reserved.



Value co-creation among hotels and disabled customers: An exploratory study

Susana Navarro
Luisa Andreu
Amparo Cervera


Abstract
This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications of the research findings.

Keywords: Value co-creation; Service-dominant logic; Disabled customers; Hospitality industry

Photo 1:  Heidi Haydon and Simon Darcy (left) explaining inclusive hotel room features to a familiarisation group at Sargood on Collaroy (photo provided by Sargood on Collaroy 2019 https://sargoodoncollaroy.com/ )



Full reference:

Navarro, S., Andreu, L., & Cervera, A. (2014). Value co-creation among hotels and disabled customers: An exploratory study. Journal of Business Research, 67(5), 813-818.



For further information on the paper please contact:
Susana Navarro
Universidad Europea de Valencia
General Elio, 46010
Valencia, Spain
susana.navarro@uem.es



Tuesday, June 20, 2017

Ospitalità Opening doors: how to make hospitality jobs truly inclusive

Innovative Italian and Australian Approaches
Reprinted from https://www.uts.edu.au/about/uts-business-school/management/news/opening-doors-how-make-hospitality-jobs-truly-inclusive 

Hotel Albergo Etico staff receive integrated life skills and vocational training.  Photo: Supplied 

The Albergo Etico in Italy is a hotel with a difference: sprouting from the desire of a group of friends to help one young man find a placement, today the hotel is staffed by people with Down Syndrome training in all facets of the hospitality business.
The hotel is owned and operated by the "Download Albergo Etico" Project, an integrated life skills and employment project for people with Down Syndrome that is garnering interest internationally, including in Australia.
“We aim to make people with Down Syndrome the real protagonists of their working life,” the project’s Chair Alex Toselli says. “I believe people with disabilities must have the same rights to dream, to make money, to drive a car,” he told a recent seminar at UTS Business School.
As well as being paid industry-standard wages, the hotel staff receive integrated life skills and vocational training so they gain a level of independence they can carry with them throughout their lives and careers.
Toselli is now working with groups in Australia, Argentina, Finland, Norway and Slovakia interested in the concept.

'I believe people with disabilities
must have the same rights to dream'

Consultant and former Executive Director of Down Syndrome NSW Tracylee Arestides – who experienced Hotel Etico first-hand last year – recently established Project Etico Australia and is working closely with Toselli on the goal of setting up a hotel here.
“We’ve had a tremendous response across the sector to the whole working, living, learning concept embodied by Project Etico,” says Arestides, a UTS alumna. 
The success of Albergo Etico is largely due to the positive attitudes of, and relationships formed with, the business, hospitality and tourism industries, as well as the local community, Toselli told the “Ospitalità or HospitABLE” seminar at the University of Technology Sydney.
But continued innovation in the hospitality, education and tourism sectors is needed to ensure sustainable and inclusive employment becomes widespread globally, he says.

Debbie and Brendon Coombes have been running a Livvi's Cafe in Blacktown, Sydney.  Photo: Supplied
Australia ranks 21st out of 29 OECD countries when it comes to employment of people with a disability, says Professor Simon Darcy of UTS Business School. Among those of working age, more than half are either officially registered as unemployed or counted as not participating in the labour force.
Discrimination in employment based on disability is a significant issue, as identified in a recent analysis of Australian Human Rights Commission complaints, he says.
Further, due to the history of “sheltered workshops” in Australia, underpayment remains a big problem, along with the amount of time spent looking for work, which is significantly higher among people with disabilities than the non-disabled.
“But we know there are innovative ways to connect training, employment and inclusive approaches to organisational practice and we want to show that people with disability can make long-term and sustainable contributions to Australia economically and socially,” Professor Darcy says.
Australian businesses that do employ people with a disability report greater productivity and higher staff morale.
That’s clearly an opportunity for the hospitality industry, where high staff turnover compromises customer service and sustainability, the seminar heard.

'Australian businesses that do employ
people with a disability report greater
roductivity and higher staff morale'

Social enterprise Livvi’s Café is another group trying to change the employment statistics for people with a disability.
As a social enterprise, Livvi’s Café – an offshoot of the not-for-profit organisation Touched By Olivia – operates under a business model where profits are generated but with the aim of funding social good.
The initial idea of the café chain was to create safe and inclusive play spaces for children with disabilities, founded on the principle that “every child has a right to play”. But the goals soon expanded to include providing employment opportunities for young people with disabilities. 
Chief Executive Bec Ho says the move into cafés two years ago was well received by the community – people were more than happy to wait a little longer for a coffee – and the project is improving the wellbeing and confidence of its young employees.
Aviva Redmond, who works as a service provider with service provider LifeStart and has a close family member with a disability, is excited to see projects like Download Albergo Etico and Livvi’s Café. “It’s really fantastic to see truly inclusive workplaces – workplaces that actually just treat people with disabilities like everyone else and pay them a fair wage,” she says.
Louise Geaghan from Willoughby Council says there’s still a lot of work to be done in Australia but the National Disability Insurance Scheme means Australia is on the cusp of a new world of choice and opportunity.
“As we move away from people with disabilities being in institutions or staying with their family for all of their lives, then we all start to think about them having those needs just like all of us do – and I think that’s really good,” she says.
Byline:
Viki Gerova and Lesley Parker

Saturday, June 28, 2014

Not just "are you being served?" But being served by who? Consumer Hospitality Research Examines the Link Between Hospitality Purchase Intention and Service Staff with Disabilities


As Photo 1 demonstrates, lot can be read into service encounters whether they be people with disability as consumers or as employees serving others. The servicescape's physical and sensory dimensions create enabling or disabling environments for consumers and employees alike. The servicescape may dominate a person's experience or be overcome by well-trained staff who welcome people with disability and seek solutions to environmental barriers. However, what are consumer reactions to being served by people with disability?

This study out of the USA explored several types of interactions in restaurants between customers and service staff with and without disabilities. The findings were relatively surprising and led to the conclusion that service staff with disabilities should be employed in restaurants that target families rather than business or romantic clientele. As this study suggests, it is not just whether you "are you being served?" but some groups of consumers may have a negative disposition towards people with disability in a service context.

this picture shows a manual wheelchair user at an inappropriately designed counter trying to get service from a blonde headed men and a brunette headed women
Photo 1: Service Encounters ©PhotoAbility 2014é

Copyright © Emerald Group Publishing Limited. All rights reserved.

Consumers' perspectives on service staff with disabilities in the hospitality industry

Pei-Jou Kuo
Valentini Kalargyrou


Abstract
Purpose – This exploratory study aims to investigate consumers' perceptions, attitudes, and purchase intention for restaurants that employ a significant amount of service staff with disabilities. The influences of consumers' characteristics and dining occasions on purchase intention were also examined.

Design/methodology/approach – The authors employed a single-factor (dining occasion) experimental design. A convenient sample was used and a total of 192 consumers participated in this study.

Findings – Consumers demonstrated a moderately positive purchase intention for a restaurant that employs a significant amount of service staff with disabilities; however, the purchase intention varied by dining occasions. The likelihood of choosing this type of restaurant was higher in a family/friends occasion than in business or romantic occasions.

Research limitations/implications – This study employed a convenient sample and the findings might be limited to the casual dining restaurant context. Future research should examine the relationship between purchase intention and perceived social responsibility, restaurant image, or specific disabilities.

Practical implications – This study suggests that hiring a significant amount of service staff with disabilities might be a better strategy for restaurants that target family/friends gatherings. Meanwhile, managers need to be more strategic when they assign employees with disabilities to serve guests who are in a business or romantic dining situation.

Originality/value – This is the first study that empirically investigates consumers' perspectives on restaurant service staff with disabilities in the USA.

Keywords: Dinning occasion, Hospitality industry, People with disabilities, Purchase intention, Restaurant, Service staff

Full reference:




Wednesday, August 8, 2012

A new article on perceptions of people with disability working in the tourism and hospitality sector



While the blog has examined the importance of customer service attitude for accessible tourism (click here to see previous post), what has not been examined is people with disability as employees in the tourism and hospitality sector. Foundation work by Goffman (1963) on stigma, institutions and disability examines the marginalising nature of social attitudes. Whether it is fear or aversion there is no doubt that people with disability are placed in marginalised positions because of the social attitudes people have to "the other" (Darcy & Buhalis, 2011; Wearing & Darcy, 2011). The literature has shown that the tourism and hospitality sector values the aesthetic of the image of its employees sometimes as much as performance whereby certain people get to work "front of office" while others will never get promoted from “back of office" duties (G. F. Ross, 2004). While Photo 1 shows an exception to the rule where Hotel Panda in Budapest is run by staff with disabilities, too often people with disabilities may not even make an interview due to discriminatory selection practices (Darcy, Green, & Taylor, 2011). Other research has also shown that those in management in tourism have become very good at "camouflaging" their attitudes to appear "politically correct" while still acting in a discriminating manner (G. A. Ross, 1994). A number of articles have focused on the importance of disability awareness training as a way of improving attitudes to disability (Bizjak, Knezevic, & Cvetreznik, 2011; Daruwalla & Darcy, 2005; Navarro García-Caro, de Waal, & Buhalis, 2012) as well as ethical frameworks for understanding discriminatory attitudes towards people with disabilities as employees (G. F. Ross, 2004). Yet, little work has actually been undertaken on people with disability who are employees in the tourism and hospitality sector.


Photo 1: Hotel in Budapest run by staff with disabilities (source:  http://disabilityhorizons.com/welcome-to-budapests-hotel-panda-%E2%80%93-a-hotel-run-by-disabled-staff)

A new article by Gröschl (2012) undertakes a study of employees with disability in the German Embrace hotel association by interviewing managers, employees and guests with and without disabilities together with observations. The study refutes a lot of the stereotypes that suggests that people with disabilities don't have the capabilities to meet industry specific work requirements and that they are too costly to employ. The study found that "employees with disabilities are loyal, are reliable, and on balance, require moderate accommodations" to the workplace. The study concludes by suggesting that a change in organisational culture from one of exclusivity and intolerance may provide opportunities for employees with disabilities to be integrated within the workplace in an effective and efficient manner. Given that the hospitality industry worldwide suffers from high turnover, high casualisation and labour shortage, there may be lessons to be learnt and collaborations to be made with the disability advocacy sector to create a win-win environment for both people with disability and the tourism and hospitality sector. Gröschl (Gröschl, 2005, 2007) has also made to other contributions to the study of disability within employment in the tourism and hospitality sector.

A link to the abstract and the article is provided below
Gröschl, S. (2012). Presumed Incapable: Exploring the Validity of Negative Judgments about Persons with Disabilities and Their Employability in Hotel Operations. Cornell Hospitality Quarterly. doi: 10.1177/1938965512453082

Abstract

Research has shown that managers in the hotel industry perceive persons with disabilities as people who lack the required innate capacities and attributes, are unable to meet industry-specific work requirements, and are too costly to employ. A case study of hotels within the German Embrace hotel association finds little support for those negative judgments. Based on interviews with forty-nine managers, employees, and guests with and without disabilities as well as nine days of observations, the study found that employees with disabilities are loyal, are reliable, and, on balance, require moderate accommodations. On average, more than 60 percent of Embrace hotel employees are persons with disabilities. Embrace’s employment concept is based on the integrative model, which aims to create employment opportunities for persons with disabilities who do not find employment in the regular labor market. Many disabilities had no effect on the mobility or shift work of employees. The processes of accommodating and training persons with disabilities were frequently associated with minimal costs, and expenses incurred for some accommodations were offset by German government grants. Moreover, the physical attributes of persons with disabilities did not negatively influence the experiences of guests. The findings indicate that developing an organizational climate of openness and tolerance, placing employees with disabilities at the center of managerial planning and operational processes, and investing in good human resources management practices are essential elements for the integration of persons with disabilities in the workplace.


References


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