All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak

All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak
All abilities trek to the summit of Mount Kosciuszko - Australia's highest peak - © Jennifer Johnson 2008
Showing posts with label customer service. Show all posts
Showing posts with label customer service. Show all posts

Sunday, July 7, 2019

Marketing-Based Research Which Examines the Co-creation Experiences of Customers with Disability with the Hotel Industry

Co-creation of customer experiences has become a major area of research within market. The hotel industry is based on hotel managers fostering hospitality experiences that customers want. This research suggests that hotel managers orient their focus more toward the general market than the PwD segment. With this apparent omission of the group, a proactive engagement by people with disability and disability advocacy groups in fostering authentic understandings between hotel managers and customers with disabilities. Yet the research shows that customers with disability are not fully aware of the important role they can play in value co-creation of hotel products and experiences.

Copyright © 2014 Elsevier B.V. All rights reserved.



Value co-creation among hotels and disabled customers: An exploratory study

Susana Navarro
Luisa Andreu
Amparo Cervera


Abstract
This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications of the research findings.

Keywords: Value co-creation; Service-dominant logic; Disabled customers; Hospitality industry

Photo 1:  Heidi Haydon and Simon Darcy (left) explaining inclusive hotel room features to a familiarisation group at Sargood on Collaroy (photo provided by Sargood on Collaroy 2019 https://sargoodoncollaroy.com/ )



Full reference:

Navarro, S., Andreu, L., & Cervera, A. (2014). Value co-creation among hotels and disabled customers: An exploratory study. Journal of Business Research, 67(5), 813-818.



For further information on the paper please contact:
Susana Navarro
Universidad Europea de Valencia
General Elio, 46010
Valencia, Spain
susana.navarro@uem.es



Saturday, June 28, 2014

Not just "are you being served?" But being served by who? Consumer Hospitality Research Examines the Link Between Hospitality Purchase Intention and Service Staff with Disabilities


As Photo 1 demonstrates, lot can be read into service encounters whether they be people with disability as consumers or as employees serving others. The servicescape's physical and sensory dimensions create enabling or disabling environments for consumers and employees alike. The servicescape may dominate a person's experience or be overcome by well-trained staff who welcome people with disability and seek solutions to environmental barriers. However, what are consumer reactions to being served by people with disability?

This study out of the USA explored several types of interactions in restaurants between customers and service staff with and without disabilities. The findings were relatively surprising and led to the conclusion that service staff with disabilities should be employed in restaurants that target families rather than business or romantic clientele. As this study suggests, it is not just whether you "are you being served?" but some groups of consumers may have a negative disposition towards people with disability in a service context.

this picture shows a manual wheelchair user at an inappropriately designed counter trying to get service from a blonde headed men and a brunette headed women
Photo 1: Service Encounters ©PhotoAbility 2014é

Copyright © Emerald Group Publishing Limited. All rights reserved.

Consumers' perspectives on service staff with disabilities in the hospitality industry

Pei-Jou Kuo
Valentini Kalargyrou


Abstract
Purpose – This exploratory study aims to investigate consumers' perceptions, attitudes, and purchase intention for restaurants that employ a significant amount of service staff with disabilities. The influences of consumers' characteristics and dining occasions on purchase intention were also examined.

Design/methodology/approach – The authors employed a single-factor (dining occasion) experimental design. A convenient sample was used and a total of 192 consumers participated in this study.

Findings – Consumers demonstrated a moderately positive purchase intention for a restaurant that employs a significant amount of service staff with disabilities; however, the purchase intention varied by dining occasions. The likelihood of choosing this type of restaurant was higher in a family/friends occasion than in business or romantic occasions.

Research limitations/implications – This study employed a convenient sample and the findings might be limited to the casual dining restaurant context. Future research should examine the relationship between purchase intention and perceived social responsibility, restaurant image, or specific disabilities.

Practical implications – This study suggests that hiring a significant amount of service staff with disabilities might be a better strategy for restaurants that target family/friends gatherings. Meanwhile, managers need to be more strategic when they assign employees with disabilities to serve guests who are in a business or romantic dining situation.

Originality/value – This is the first study that empirically investigates consumers' perspectives on restaurant service staff with disabilities in the USA.

Keywords: Dinning occasion, Hospitality industry, People with disabilities, Purchase intention, Restaurant, Service staff

Full reference:




Saturday, October 27, 2012

(Dis)Embodied Air Travel Experiences: Disability, Discrimination and the Affect of a Discontinuous Air Travel Chain


Simon Darcy
University of Technology, Sydney, Australia
Address for correspondence: Simon Darcy, Associate Professor, UTS Business School, University of Technology, Sydney, P.O. Box 222 Lindfield NSW 2070, Australia. E-mail: simon.darcy@uts.edu.au

Abstract
This article presents an investigation of the embodied air travel experiences of people with disability. The study was informed by human rights frameworks, social approaches to disability and critical tourism. The research design included a review of newspaper articles, human rights complaint cases, open-ended responses to a survey on the tourism experiences of people with disabilities and semistructured in-depth interviews. The findings revealed that the air travel practices routinely contravened disability discrimination legislation and identified a series of socially constructed constraints across the air travel chain from the preplanning of trips through to disembarking after a flight. What emerged from these experiences was that the embodied individuals became (dis)embodied at each stage of the air travel chain. The inequitable, inaccessible, undignified and dependent practices resulted in heightened anxiety, increased helplessness and, in some cases, humiliation to which they were not subjected in their everyday lives.

Keywords: air travel; travel chain; disability; embodiment; human rights; citizenship; lived experience; social model

The genesis of this article came from ongoing media coverage over the last two decades of the air travel experiences of people with disability (PwD) — a global phenomenon not restricted to western or eastern practices or the developed or developing world. Two recent examples from Europe (European Disability Forum, 2011) and New Zealand (The Dominion Post, 2011) identified that the issue is not just a case of service failure but one of disability discrimination. Disability discrimination occurs when PwD are treated less fairly than people without a disability before the law. The newspaper articles highlight the multidimensional outcome for the individuals involved — discriminatory practices had the effect of constraining their citizenship. The media examples link the theoretical developments in the study of disability, tourism and the growing body of knowledge on accessible tourism. The issue falls within the United Nations Convention On the Rights of Persons with Disabilities (CRPWD), which is underpinned by social approaches to disability (Kayess & French, 2008). The article takes up the challenge posed by disability studies academics (Shakespeare & Watson, 2001; Thomas, 2004) to incorporate a more complex understanding of embodiment than the current dichotomous social model understanding of impairment and disability (as discussed later). To this end, critical theory in tourism has also incorporated embodiment as core to its approach and it is argued that the social model of disability and critical tourism bodies of knowledge provide an opportunity to move beyond identifying constraints to seek transformative outcomes for tourists with disabilities.


To read more please see either
or

Epilogue - the Italian experience
Yet, the air travel situation does not need to be as problematic as shown in this research. Good quality customer service training with a dedicated team approach by airlines at individual airports is one strategy that can be adopted. This type of approach values travellers with disability by treating them in an equitable, dignified and independent way. I was the recipient of such a service experience at the Leonardo da Vinci Fiumicino International Airport, Rome. As one should expect from a country with a history of valuing customer service and a Formula One racing car pedigree, this service for wheelchair users was first rate and like a well oiled pitstop crew. It was an incredibly empowering experience where the travel trip chain was continuous and with out critical incident. Photo 1 shows the customer service team escorting me to the boarding gate on an accessible light rail system.

Photo 1: The author Simon Darcy with the excellent customer service staff at Rome airport on a wheelchair accessible light rail system moving to the boarding gate (Photo with permission © 2012 Fiona Darcy)


When referencing the paper please quote
Darcy, S. (2012). (Dis)Embodied Air Travel Experiences: Disability, Discrimination and the Affect of a Discontinuous Air Travel Chain. Journal of Hospitality and Tourism Management, 19(e8 August), 1-11.

References
Buhalis, D., & Darcy, S. (Eds.). (2011). Accessible Tourism: Concepts and Issues. Bristol, UK: Channel View Publications.
Kayess, R., & French, P. (2008). Out of Darkness into Light? Introducing the Convention on the Rights of Persons with Disabilities. Human Rights Law Review, 8(1), 1-34.


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