Olympic and Paralympic Games in Brazil: learning from Barcelona and Sydney

New Published Research linking legacy and new tourism segments to the success of large events in Brazil

This is research that explores how legacy and the new tourism segments; senior tourism and accessible tourism, can provide business opportunities for the tourism industry in Brazil prior to the 2014 FIFA World Cup and 2016 Olympic Games.

Published in Spanish, with abstracts in Portuguese and English

Copyright © 2014 RAE publicação. All rights reserved.

JUEGOS OLÍMPICOS Y PARALÍMPICOS EN BRASIL: APRENDIENDO DE BARCELONA Y SIDNEY
Jogos olímpicos e paraolímpicos no Brasil: aprendendo com Barcelona e Sidney
Olympic and Paralympic Games in Brazil: learning from Barcelona and Sydney

Domínguez, Trinidad;

Darcy, Simon;
Alén, Elisa

Resumen

Entre 2014 y 2016, Brasil será sede de numerosos eventos, donde se destaca la celebración de las Olimpiadas en Rio de Janeiro. La industria del turismo será una de las grandes beneficiadas, teniendo como objetivo duplicar el número de turistas, 10 millones en 2016, y generar oportunidades de negocios. Esta investigación plantea el análisis de dicha meta a través de dos elementos vinculados a las Olimpíadas, el legado y la apertura a nuevos segmentos de turistas, concretamente el turismo sénior y el accesible. Se llevará a cabo un análisis de contenido de la bibliografía existente sobre Río 2016 para determinar el estado del arte, y posteriormente se realizará un estudio de caso de las Olimpíadas de Barcelona y Sídney, con el objetivo de obtener las claves del éxito de su legado y la repercusión a nivel turístico. Esto posibilitará identificar los pasos a seguir por Brasil para alcanzar su objetivo turístico.

Resumo

Entre 2014 e 2016, o Brasil será sede de inúmeros eventos, onde se destaca a celebração das Olimpíadas no Rio de Janeiro. A indústria do turismo será uma das grandes beneficiadas, tendo como objetivo duplicar o número de turistas, 10 milhões em 2016, e gerar oportunidades de negócios. Esta investigação propõe a análise desta meta através de dois elementos vinculados às Olimpíadas, o legado e a abertura para novos segmentos de turistas, de forma concreta o turismo sênior e o acessível. Uma análise de conteúdo será realizada sobre a bibliografia existente sobre Rio 2016 para determinar o estado da arte, e posteriormente será realizado um estudo de caso das Olimpíadas de Barcelona e Sidney, com o objetivo de obter as chaves do sucesso de seu legado e a repercussão a nível turístico. Isto possibilitará identificar os passos a seguir no Brasil para alcançar seu objetivo turístico.

Abstract

Between 2014 and 2016, Brazil will host a number of large events, where the Olympics of Rio de Janeiro are the most noteworthy. The tourism industry will be one of the beneficiaries. It has established an objective to bring 10 million tourists in 2016, doubling overseas arrivals. This can create many business opportunities for the industry. This paper analyzes this goal by examining two key factors linked to the Olympics, legacy and new tourism segments, in particular, seniors and accessible tourism. A study using content analysis of the bibliography about Rio 2016 will be applied to determine the current body of knowledge. Following this, a case study will be drawn upon the Barcelona and Sydney Games to establish the key elements of the legacy and their tourist outcomes. The findings will establish the main factors required to meet Brazil’s tourist objectives.

Photo 1: Sydney 2000 Paralympic Games Opening Ceremony © Fiona Darcy 2000

Keywords: Olympic and Paralympic Games of Rio de Janeiro, Barcelona and Sydney, legacy, accessible tourism and senior tourism

Full reference:

Domínguez, T., Darcy, S., & Alén, E. (2014). W). Juegos Olímpicos y Paralímpicos en Brasil: aprendiendo de Barcelona y Sidney. RAE-Revista de Administração de Empresas, 54(2), 222-231.

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/9505.pdf

For further information on the paper please contact:

Trinidad Domínguez Vila
Faculty of Business Sciences and Tourism
As Lagoas s/n,
32004 Ourense, Spain
trinidad@uvigo.es

Sochi Paralympics brings infrastructure blessing but grassroots still left out

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Paralympics brings infrastructure blessing but grassroots still left out

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Paralympicsaccessibility

In Sochi the Paralympics are under way, and it's hoped that the games will leave behind useful and accessible facilities for people with a disability. The games have a good record of leaving behind accessible infrastructure, but people involved in grassroots sport are often left out.

Listen to story - by Tim Roxburgh interviewing Simon Darcy

https://soundcloud.com/thewireradio/paralympics-brings 

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New Published Research from Spain on the Travel Patterns and Economics of Accessible Tourism

A new article that contributes further comparative understandings of the travel patterns and economics of accessible tourism this time through a case study in Spain.

Copyright © 2013 IP Publishing Ltd All rights reserved.

Economic profitability of accessible tourism for the tourism sector in Spain

Domínguez, Trinidad;

Fraiz, Jose A.;

Alén, Elisa

Abstract

This study analyses different beneficiaries of accessibility, who play important roles in the tourist sector by generating business opportunities. Taking Spanish tourists with disabilities as a point of departure, the paper examines tourists' habits, their representational potential for the Spanish tourist sector and their spending patterns according to socio-demographic variables (gender, age, origin and disability typology). Through an empirical analysis, the authors demonstrate the representation and importance of such segments of the population for the tourism industry, as well as the need for the tourism industry to recognize the importance of designing products, services, and destination points that are accessible to everyone.

Keywords: Accessible Tourism; Disability; Economic Profitability; Market Opportunity; Spain


Full reference:

Domínguez, T., Fraiz, J. A., & Alén, E. (2013). Economic profitability of accessible tourism for the tourism sector in Spain. Tourism Economics, 19(6), 1385-1399. http://www.ingentaconnect.com/content/ip/tec/2013/00000019/00000006/art00009

For a copy of the paper please contact:

Trinidad Domínguez Vila
Faculty of Business Sciences and Tourism
As Lagoas s/n,
32004 Ourense, Spain
trinidad@uvigo.es